Bow to Your Cinsay - Is This The Future of Online Entertainment?
Cinsay.com - Bringing Your Lucien the Master-Thief
Matt Schulze and Tom Sizemore Star in HD Action/Adventure Series
Original Filmed Entertainment Series "The Acquirer" to Premiere March 21
'70s Show' duo start online 'life'
Cinsay.com - Bringing Your Lucien the Master-Thief
Matt Schulze and Tom Sizemore Star in HD Action/Adventure Series
Original Filmed Entertainment Series "The Acquirer" to Premiere March 21
'70s Show' duo start online 'life'
BOW TO YOUR CINSAY - IS THIS THE FUTURE OF ONLINE ENTERTAINMENT?
DIGG.COM | THEBACHELORGUY.COM 04/08/2008
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About three months ago digital entertainment site Cinsay.com launched with the goal of changing the way we view movies and other programming online. They wanted us, the viewing public, to not only watch the movies and shows, but be able to interact with other people watching too, and with the products and services that were part of the video.
It's the latest salvo in the search for the Holy Grail mashup of online entertainment: top-quality, free (or nearly free), online entertainment that can draw a legitimate audience; social networking features that allow for real-time fan interaction and the potential for viral distribution; and a way to monetize the whole production without ads or product placement that's obtrusive and annoying.
Is Cinsay.com the next step toward the future of interactive entertainment? Let's take a look at what they've got, and you decide.
Requirement 1: Top-quality, free (or nearly free), online entertainment that can draw a legitimate audience. Briggs Digital Media, Cinsay.com's owner and production company, has recruited big-name Hollywood talent, and is spending big-budget Hollywood money, to create big-time Hollywood productions for online consumption. These aren't 3 minute comedy shorts shot in the camera-guy's backyard.
There are only a few right now, but the scripts are written by seasoned writers, shot in HD by directors with more than just student films to their credit, and star well-known actors. Their first film, The Acquirer, stars Matt Schulze (The Fast and the Furious, Blade II) and Tom Sizemore. It's a multi-episode action film that follows a master-thief whose fiance is held for ransom for some of the rarest and most valuable artifacts in the world.
Cost? Watch it streaming and it's free. Or you can pay $5.99 and download the whole thing and burn it to a DVD. To keep in your collection forever. (But again, assuming it's good enough for you to want to watch and keep it.)
Requirement 2: Social networking features that allow for real-time fan interaction and the potential for viral distribution. Just like in other social networking sites, you have the ability to create a profile and spend your free time collecting "friends". But you can also invite people you really know - like out of town family and friends overseas in the military - to watch movies with you, while you chat with each other in real time. Just like going to the "real" movies.
The video chat function will also allow you to view the people you are watching with, see their reactions, hear their comments (if they have a mic hooked up), or just text. When one of you pauses the movie for any reason, it pauses for all of you. (Whether that's a plus or a minus depends on who you are watching with, and how often they need to go to the bathroom or ask "who is that guy again?") Perfect for people away from home for long periods of time who don't like watching alone. And agoraphobics.
You can also add movies to your favorites and send suggestions to other friends. Which turns users into promoters.
Requirement 3: A way to monetize the whole production without ads or product placement that's obtrusive and annoying. This is where it gets interesting. Rather than keep the movies free by running embedded ads over the screen that can't be removed, or by having obnoxious product placement, Briggs has come up with proprietary software that allows them to embed code into the movies and shows that lets you interact with the characters and products and services, while you're watching.
For example, in the first episode of The Acquirer, at the beginning of the movie, the main character, Lucien, is driving a Ferrari. Clicking on the Ferrari logo pauses the movie and takes you the Ferrari website in a new window, where you can get info on the car. About eight minutes into the movie Lucien brings a list to Tom Sizemore's character. Clicking on Tom opens a new window with his profile and past credits. Later, when Lucien is walking out of the house, you can click on the jacket he is wearing and be taken to a site where you can buy it. (You can also set it so whatever you click is sent to a "Favorites" list for viewing later, rather than pause the movie.)
Ferrari and the jacket maker pay for this placement, with the potential to make their money back if you buy. But the end result is you get to watch a movie at no charge, without ads popping up every few minutes and ruining the experience.
Obviously whether or not Cinsay.com will actually revolutionize online entertainment won't come from killer tech. It also hinges on whether or not the viewing public likes what they have to offer, and ultimately get hooked on their stories. But from a tech, quality, and ad-revenue model aspect, it's a big step in the right direction.
DIGG.COM | THEBACHELORGUY.COM 04/08/2008
↓
About three months ago digital entertainment site Cinsay.com launched with the goal of changing the way we view movies and other programming online. They wanted us, the viewing public, to not only watch the movies and shows, but be able to interact with other people watching too, and with the products and services that were part of the video.
It's the latest salvo in the search for the Holy Grail mashup of online entertainment: top-quality, free (or nearly free), online entertainment that can draw a legitimate audience; social networking features that allow for real-time fan interaction and the potential for viral distribution; and a way to monetize the whole production without ads or product placement that's obtrusive and annoying.
Is Cinsay.com the next step toward the future of interactive entertainment? Let's take a look at what they've got, and you decide.
Requirement 1: Top-quality, free (or nearly free), online entertainment that can draw a legitimate audience. Briggs Digital Media, Cinsay.com's owner and production company, has recruited big-name Hollywood talent, and is spending big-budget Hollywood money, to create big-time Hollywood productions for online consumption. These aren't 3 minute comedy shorts shot in the camera-guy's backyard.
There are only a few right now, but the scripts are written by seasoned writers, shot in HD by directors with more than just student films to their credit, and star well-known actors. Their first film, The Acquirer, stars Matt Schulze (The Fast and the Furious, Blade II) and Tom Sizemore. It's a multi-episode action film that follows a master-thief whose fiance is held for ransom for some of the rarest and most valuable artifacts in the world.
Cost? Watch it streaming and it's free. Or you can pay $5.99 and download the whole thing and burn it to a DVD. To keep in your collection forever. (But again, assuming it's good enough for you to want to watch and keep it.)
Requirement 2: Social networking features that allow for real-time fan interaction and the potential for viral distribution. Just like in other social networking sites, you have the ability to create a profile and spend your free time collecting "friends". But you can also invite people you really know - like out of town family and friends overseas in the military - to watch movies with you, while you chat with each other in real time. Just like going to the "real" movies.
The video chat function will also allow you to view the people you are watching with, see their reactions, hear their comments (if they have a mic hooked up), or just text. When one of you pauses the movie for any reason, it pauses for all of you. (Whether that's a plus or a minus depends on who you are watching with, and how often they need to go to the bathroom or ask "who is that guy again?") Perfect for people away from home for long periods of time who don't like watching alone. And agoraphobics.
You can also add movies to your favorites and send suggestions to other friends. Which turns users into promoters.
Requirement 3: A way to monetize the whole production without ads or product placement that's obtrusive and annoying. This is where it gets interesting. Rather than keep the movies free by running embedded ads over the screen that can't be removed, or by having obnoxious product placement, Briggs has come up with proprietary software that allows them to embed code into the movies and shows that lets you interact with the characters and products and services, while you're watching.
For example, in the first episode of The Acquirer, at the beginning of the movie, the main character, Lucien, is driving a Ferrari. Clicking on the Ferrari logo pauses the movie and takes you the Ferrari website in a new window, where you can get info on the car. About eight minutes into the movie Lucien brings a list to Tom Sizemore's character. Clicking on Tom opens a new window with his profile and past credits. Later, when Lucien is walking out of the house, you can click on the jacket he is wearing and be taken to a site where you can buy it. (You can also set it so whatever you click is sent to a "Favorites" list for viewing later, rather than pause the movie.)
Ferrari and the jacket maker pay for this placement, with the potential to make their money back if you buy. But the end result is you get to watch a movie at no charge, without ads popping up every few minutes and ruining the experience.
Obviously whether or not Cinsay.com will actually revolutionize online entertainment won't come from killer tech. It also hinges on whether or not the viewing public likes what they have to offer, and ultimately get hooked on their stories. But from a tech, quality, and ad-revenue model aspect, it's a big step in the right direction.
If you have press related issues or would like to talk to someone about our company please use the contact below.
(PGPR) Paul Gendreau Public Relations
4028 Alcove Ave.
Studio City, CA 91604
Paul Gendreau
tel: (818) 693-0245
fax: (818) 985-7017
mobile: (818) 985-0245
pr@cinsay.com
Briggs Digital Media, LLC is a fully integrated media company, which specializes in the creation and delivery of entertainment and advertising via the company's unique Internet delivery platforms.